Minimalism is the first essence of the MILOM casa gene. MILOM casa extracts modern minimalism, takes fashion trends as style elements, and uses innovative designs and superior materials to make products full of life, distinctive personality and characteristics, and become a unique label and story for each series. MILOM casa has always been committed to creating a minimalist, functional and artistic home style in the future, and integrates the aesthetic concept of self, directness and simplicity to completely define the modern minimalist space and lead the new trend of minimalism.

MILOM casa believes that starting from "people", focusing on the present and exploring the future, consumers will be able to find a future lifestyle that truly suits them. For the development and prospects of itself and the industry, MILOM casa has unique insights.

①Editor of China National Expo (Shanghai)：

What changes will the brand have in 2021? Please describe the brand's plans and prospects for 2021.

MILOM casa: MILOM casa is the first whole-house system furniture brand in China. It integrates home storage systems, movable furniture products and life, art appliances and interior design services, and is committed to providing all customers with one-stop furniture service solutions . MILOM casa brand-new definition of modern minimalist space furniture, with self-developed and world-renowned double-line composition, launches high-end customization services, space customization, individual product standard customization, and incorporates new modern classic design elements and design styles, combining design with Perfect fusion.

In 2021, we defined a new inspirational theme "Explorer", deconstructed elements for future imagination, self-life, and unrestricted state, extracted its independence, adventure and other identification characteristics, developed new series of products, and also conveyed to the market our interest in the home furnishing industry. Adhere to the fearless spirit of exploration in the future development. A challenging corporate development path, we put a lot of effort into product design, from the first visual appearance, tactile experience of the material materials, to the details of the internal hardware parts, all dedicated team efforts, presenting high-quality futuristic extremes Jane home style.

In addition, we have fully opened up online and offline channels to empower product promotion and enhance brand influence. At the same time, we have formed alliances with like-minded partners and are active in the market with new era business logic thinking. We hope to be in the home furnishing field. Become an iconic brand.

②Editor of China National Expo (Shanghai)：

In your opinion, what is the development trend of the home furnishing industry? What are the pain points and opportunities?

MILOM casa：Last year’s epidemic had far-reaching impact on various industries, reducing consumer enthusiasm in markets including the home furnishing industry. The epidemic slowed in 2021 and the economy gradually recovered. In the post-epidemic era where trials and opportunities coexist, we believe that the home furnishing industry’s The development trend should be sustainable, follow high standards and self-requirements, and insist on innovative design to create high-quality and high-quality products, so that they will not be easily eliminated and derail the trend of the times.

At present, the long process of copying and counterfeiting, high production costs, including brands and products being trusted and accepted by customers, are the development pain points. The competition in the home furnishing industry is becoming more and more fierce. How to gain a foothold in the fierce market environment? While the market is testing, it also gives opportunities. At present, the market is paying more and more attention to the protection of intellectual property rights of original works. The certification of design patents has given original design companies a great deal of confidence. Cultural concepts and high-quality precision manufacturing are integrated into the products, and then the brand confidence is conveyed through the products, and it is recognized by the consumer groups and becomes a strong brand sought after by the market.

CO-FUSION

Stability, commonality, toughness

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CO-FUSION，Shaped by a meticulous logical structure and rational lines that can withstand scrutiny, it is a product of overall consideration of the product line. As a complement itself, the product empowers the inclusiveness of the home space. The design of the series adopts a combination of curves and straight lines to form a sense of visual tension, unique craft details to be rigorous, and the sense of value added by material desires. The space uses contrast colors to make the collocation richer and play an indispensable jump in the dullness. Out of spirit, the CO-F series can be flexibly combined with each series, omnipotent to adapt to different space requirements, and extend more possibilities for the overall space composition.